with generosity. If you don’t do all it takes at the beginning,
because you were badly advised or didn’t have the nerve, then
you’ll always have to be wielding the knife; and you’ll never
be able to count on your subjects, since with all the violence
you’re handing out they won’t be able to count on you. So
get the violence over with as soon as possible; that way there’ll
be less time for people to taste its bitterness and they’ll be less
hostile. Favours, on the other hand, should be given out
slowly, one by one, so that they can be properly savoured. appreciated
Most of all, though, a ruler should have the kind of relation-
ship with his subjects where nothing that can happen, good
or bad, will force him to change his approach, because if hard
times demand it, your cruelty will come too late, while any
concessions you make will be seen as wrung out of you and
no one will be impressed.