the prince
palace, with the result that people were forced to do what he
said and set up a government with Oliverotto as the ruler.
Having killed everyone who opposed the coup and might hit
back, he strengthened his position by setting up a new army
and new civil institutions, so that within the year he was not
only undisputed master of Fermo but also a serious threat to
the neighbouring towns. And as with Agathocles, it would
have been very hard to unseat Oliverotto, had he not let
himself be fooled by Cesare Borgia, when, as explained earlier
on, Borgia lured the Orsini and Vitelli men to Senigallia.
Oliverotto went with them and so, just a year after killing
his uncle, he was strangled along with Vitellozzo Vitelli, his
mentor in courage and crime.
You might well wonder how on earth, after all their count-
less betrayals and cruelties, men like Agathocles could sit safe
on their thrones for years and even defend themselves against
foreign enemies without their citizens ever conspiring against
them; and this while many others, equally ready to use cruelty,
weren’t even able to hold on to their power in peacetime,
never mind in war. I think it’s a question of whether cruelty
is well or badly used. Cruelty well used (if we can ever speak
well of something bad) is short-lived and decisive, no more
than is necessary to secure your position and then stop; you
don’t go on being cruel but use the power it has given you to
deliver maximum benefits to your subjects. Cruelty is badly
used when you’re not drastic enough at the beginning but
grow increasingly cruel later on, rather than easing off. A
leader who takes the first approach has a chance, like Aga-
thocles, of improving his position with his subjects and with
God too; go the other way and you have no chance at all.
It’s worth noting that when you take hold of a state, you
must assess how much violence and cruelty will be necessary
and get it over with at once, so as not to have to be cruel on
a regular basis. When you’ve stopped using violence your
subjects will be reassured and you can then win them over