Why Italian rulers have lost their states
Followed carefully, the guidelines I’ve laid down will allow a
ruler who’s just taken over a state to assume the aura of a
hereditary king and give him even greater security and staying
power than if his government was well established. People
watch what a new ruler does far more attentively than they
do a hereditary one and if his achievements are impressive
they’ll have a greater hold on people and command greater
loyalty than an old royal bloodline. Men are more interested
in the present than the past and when things are going well
they’ll be happy and won’t look elsewhere; on the contrary,
they’ll do everything they can to defend a ruler so long as he
doesn’t let himself down in other ways. So he’ll enjoy the
double glory of having both founded a new kingdom and
graced and consolidated it with good laws, a good army, good
allies and good policies. Conversely, the man who’s born to
power but behaves so stupidly as to lose it is shamed twice
over.
Turning now to those Italian rulers who’ve lost power in
recent years – the King of Naples, for example, and the Duke
of Milan and others too – the first thing we find is that they
all had poor armies, this for the reasons I discussed at length
above. Then we see that some of them had the people against
them, or if they did have the people’s support they couldn’t
keep the nobles on their side. Without these failings you don’t
lose a state that’s strong enough to field an army. Philip of