Avoiding contempt and hatred
disrespect
Now that I’ve discussed the most important of the qualities I
listed I’d like to look at the others more briefly in relation to
the principle, already mentioned, that a ruler must avoid any
behaviour that will lead to his being hated or held in con-
tempt; every time he manages this he’s done what a ruler
should and can indulge other bad habits without worrying
about the consequences. As I’ve already said, what most leads
to a ruler being hated is seizing and stealing his subjects’
property and women; that he must not do. As long as you
don’t deprive them of property or honour most men will be
happy enough and you’ll only have to watch out for the
ambitious few who can easily be reined back in various ways.
You’ll be held in contempt, on the other hand, if you’re seen
as changeable, superficial, effeminate, fearful or indecisive.
So a ruler must avoid those qualities like so many stumbling
blocks and act in such a way that everything he does gives an
impression of greatness, spirit, seriousness and strength; when
presiding over disputes between citizens he should insist that
his decision is final and make sure no one imagines they can
trick or outwit him.
The ruler who projects this impression of himself will be
highly thought of and it’s hard to conspire against a man who
is well thought of. Then so long as he has a reputation for
excellence and is respected by his people it will be hard for
outside enemies to attack him either. A ruler must guard