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THE PRINCE

Niccolò Machiavelli/Tim Parks

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course matters is that he has the sort of character that can change tack as luck and circumstances demand, and, as I’ve already said, stick to the good if he can but know how to be bad when the occasion demands. So a ruler must be extremely careful not to say anything that doesn’t appear to be inspired by the five virtues listed above; he must seem and sound wholly compassionate, wholly loyal, wholly humane, wholly honest and wholly religious. There is nothing more important than appearing to be religious. In general people judge more by appearances than first-hand experience, because everyone gets to see you but hardly anyone deals with you directly. Everyone sees what you seem to be, few have experience of who you really are, and those few won’t have the courage to stand up to majority opinion underwritten by the authority of state. When they’re weighing up what someone has achieved – and this is particu- larly true with rulers, who can’t be held to account – people look at the end result. So if a leader does what it takes to win power and keep it, his methods will always be reckoned honourable and widely praised. The crowd is won over by appearances and final results. And the world is all crowd: the dissenting few find no space so long as the majority have any grounds at all for their opinions. There’s a certain king today* – I’d better not call him by name – who never stops preaching peace and trust and is actually sworn enemy to both; and if he had ever practised either he would have lost his authority or his kingdom many times over. * Ferdinand of Aragon.
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