course
matters is that he has the sort of character that can change
tack as luck and circumstances demand, and, as I’ve already
said, stick to the good if he can but know how to be bad
when the occasion demands.
So a ruler must be extremely careful not to say anything
that doesn’t appear to be inspired by the five virtues listed
above; he must seem and sound wholly compassionate,
wholly loyal, wholly humane, wholly honest and wholly
religious. There is nothing more important than appearing to
be religious. In general people judge more by appearances
than first-hand experience, because everyone gets to see you
but hardly anyone deals with you directly. Everyone sees what
you seem to be, few have experience of who you really are,
and those few won’t have the courage to stand up to majority
opinion underwritten by the authority of state. When they’re
weighing up what someone has achieved – and this is particu-
larly true with rulers, who can’t be held to account – people
look at the end result. So if a leader does what it takes to
win power and keep it, his methods will always be reckoned
honourable and widely praised. The crowd is won over by
appearances and final results. And the world is all crowd: the
dissenting few find no space so long as the majority have any
grounds at all for their opinions. There’s a certain king
today* – I’d better not call him by name – who never stops
preaching peace and trust and is actually sworn enemy to
both; and if he had ever practised either he would have lost
his authority or his kingdom many times over.
* Ferdinand of Aragon.