the prince
himself at risk, and if the reasons that made him give his word
in the first place are no longer valid. If all men were good,
this would be bad advice, but since they are a sad lot and
won’t be keeping their promises to you, you hardly need to
keep yours to them. Anyway, a ruler will never be short of
good reasons to explain away a broken promise. It would be
easy to cite any number of examples from modern times to
show just how many peace treaties and other commitments
have been rendered null and void by rulers not keeping their
word. Those best at playing the fox have done better than the
others. But you have to know how to disguise your slyness,
how to pretend one thing and cover up another. People are
so gullible and so caught up with immediate concerns that a
con man will always find someone ready to be conned.
There’s one recent example that really should be men-
tioned. Pope Alexander VI never did anything but con people.
That was all he ever thought about. And he always found
people he could con. No one ever gave more convincing
promises than Alexander, or swore greater oaths to back them
up, and no one ever kept his promises less; yet his deceptions
always worked, because he knew this side of human nature
so well.
So, a leader doesn’t have to possess all the virtuous qualities
I’ve mentioned, but it’s absolutely imperative that he seem to
possess them. I’ll go so far as to say this: if he had those
qualities and observed them all the time, he’d be putting
himself at risk. It’s seeming to be virtuous that helps; as, for
example, seeming to be compassionate, loyal, humane, honest
and religious. And you can even be those things, so long as
you’re always mentally prepared to change as soon as your
interests are threatened. What you have to understand is that
a ruler, especially a ruler new to power, can’t always behave
in ways that would make people think a man good, because
to stay in power he’s frequently obliged to act against loyalty,
against charity, against humanity and against religion. What
crucial
gullible: easily persuaded to believe something