considered
nothing from him, which is to say very few. In our own
times the only leaders we’ve seen doing great things were
all reckoned mean. The others were failures. Pope Julius II
exploited his reputation for generosity to get the papacy, then
gladly let it go to finance his wars. The present King of France
has fought many wars without resorting to new taxes, some-
thing he can do because his constant cost-cutting has provided
for the extra expenditure. The present King of Spain would
not have won all the wars he has if he had had a reputation
for generosity.
So, if as a result he has the resources to defend his country,
isn’t obliged to steal from his subjects or prey on others, and
is in no danger of falling into poverty, a ruler need hardly
worry about a reputation for meanness; it is one of the nega-
tive qualities that keep him in power. And if someone protests:
But it was generosity that won Caesar the empire and many
others have risen to the highest positions because they were
and were seen to be generous, my response is: A ruler in
power and a man seeking power are two different things. For
the ruler already in power generosity is dangerous; for the
man seeking power it is essential. Caesar was one of a number
of men who wanted to become emperor of Rome; but if he’d
survived as emperor and gone on spending in the same way,
he would have destroyed the empire. And if someone were to
object: Many rulers who scored great military victories were
considered extremely generous, I’d reply: Either a ruler is
spending his own and his subjects’ money, or someone else’s.
When the money is his own or his subjects’, he should go easy;
when it’s someone else’s, he should be as lavish as he can.
A ruler leading his armies and living on plunder, pillage
and extortion is using other people’s money and had better
be generous with it, otherwise his soldiers won’t follow him.
What’s not your own or your subjects’ can be given away
freely: Cyrus did this; so did Caesar and Alexander. Spending
other people’s money doesn’t lower your standing – it raises